The growth of Instagram is also remarkable, from 1.1 billion users in October 2020 to two billion users by January 2023. In terms of messenger apps, WhatsApp remains the number one OTT messaging app, followed by the Chinese messaging app WeChat with 1.3 billion users, and the Messenger by Meta with close to one billion users. Overall, Meta’s “family of apps” dominates the global social media scene, with Facebook showing a strong user growth in 2022, and almost reaching three billion monthly users.Īlso interesting: WhatsApp is now delivering roughly 100 billion messages a day in 2022, according to the latest data delivered by the company’s chief executive Mark Zuckerberg. This puts the green messaging app far ahead of all other messaging apps, such as Facebook Messenger, WeChat, Viber, Apple Business Chat, or Telegram in terms of user numbers. According to this statement, the messaging app is actively used by over two billion people worldwide.

The last time WhatsApp announced its official user numbers was in 2020 on its blog. Due to a different data method, social media numbers in 2023 might appear overall lower in 2023 in comparison to previous years.

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